Promote Sports and Fitness Participation and Industry Vitality
SFIA is the premier trade association:
For more than 700 sporting goods and fitness brands, manufacturers, retailers, and marketers in the industry
Representing over 3,000 business locations, plants, and distribution centers
Employing more than 375,000 people
Generating $150 billion in domestic revenue wholesale sales
Our purpose is to support our member companies and promote a healthy environment for the sporting goods industry by providing access to thought leadership, advocacy and public affairs, research, and member services.
We are focused around four Pillars of Products and Services
Delivering exceptional education and strengthening industry community
The sports and fitness industry’s voice on Capitol Hill and in the media
Providing information and insight to drive decision making
Providing a robust menu of member resources, including dedicated sports councils to address specific challenges
SFIA is committed to embracing a broader community in the sports and fitness industry, which provides a much clearer reflection of our current and future membership.
The Sports & Fitness Industry Association (SFIA), formerly the Sporting Goods Manufacturers Association (SGMA), was founded in 1906 by a group of sporting goods manufacturers who sought to form an organization to meet the needs of the industry that could not be handled by individual companies. J. F. Draper of Draper-Maynard Sporting Goods Company was elected the first president, and voluntary presidents in formative years included the presidents of Hillerich & Bradsby, Rawlings, Wilson, Spalding, MacGregor/ Brunswick, Saucony, Converse, and AMF Voit.
In 2012, after redefining the mission, core services, and communications platform, SGMA’s name changed to SFIA to focus on promoting sports and fitness participation and industry vitality.