NAME, IMAGE, LIKENESS | Preparing the College Athlete
SKILL DEVELOPMENT • 01-Jan-2022
Life skills and financial training is only the first step in acclimating a high school athlete into their new college athlete status.
Starting at midnight on July 1, when name, image, and likeness rights officially went into effect, college athletes across the country began announcing a flurry of deals—ranging from social media endorsements to paid autograph-signing sessions. Apparel lines were launched; unpaid off-field endeavors turned into moneymakers. Each deal that pays, though, also comes with financial implications, particularly for college athletes receiving need-based financial aid.
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