For a deep dive into the Cinderella story of Volt Athletics from co-founder Dan Giuliani himself.
Giuliani reviews the highs and lows of his startup that rocked the fitness world.
He shares his experiences in entering the tech world with a focus on fitness and his mission to help people. In the cutthroat empire of technology, Giuliani has remained true to his initial goal, and shares how he does it in this insightful interview.
Volt athletics has been a source of help to a wide variety of teams as well as individuals and has 1 million users of the app worldwide. The success of the company is from its ability to reach any individual with an interest in fitness and health and help them achieve their specific goal. The brand revolves around celebrating those that can reap the benefits of the app and promoting a quality option for any kind of training.

Giuliani’s success also comes from his ability to “relentlessly adapt”, even during the pandemic. As the world moved from gyms to living rooms, Volt excelled in the service it looked to provide by producing a phenomenal mobile app that can be used in any setting.

LINKS & RESOURCES

Dr. G’s blog review on Volt Athletics in 2016
https://blog.voltathletics.com/home/2016/11/2/understanding-your-athletes-10-must-read-sociology-articles-for-coaches-with-dr-brian-gearity

https://blog.voltathletics.com/home/2016/12/21/understanding-your-athletes-part-2-breaking-down-the-first-5-articles

https://blog.voltathletics.com/home/2017/3/8/understanding-your-athletes-part-3-of-the-sociology-of-coaching

More about the Rolling Stone Cultural Council:
https://council.rollingstone.com

For more from Boyd Epley:
Kreider, R. B. (2020). Strength, conditioning, and nutritional considerations for high-level performers. Kinesiology Review, 9(1), 31-40.

On Boyd Epley join the Volt team:
https://blog.voltathletics.com/boyd-epley

More on Volt’s large following:
https://blog.voltathletics.com/home/2019/5/7/cuwv1vgmrozig4qahxccptkdiioy42

RELATED RESEARCH

Dr. G’s review on Volt Athletics
https://journals.humankinetics.com/view/journals/iscj/4/1/article-p121.xml

For more from Dan Giuliani:
Guliani, D., Beaufays, F., & Motta, G. (2021, June). Training speech recognition models with federated learning: A quality/cost framework. In ICASSP 2021-2021 IEEE
International Conference on Acoustics, Speech and Signal Processing (ICASSP) (pp. 3080-3084). IEEE.

For more on the development of sport technology:
Ratten, V. (2020). Sport technology: A commentary. The Journal of High Technology Management Research, 31(1), 100383.

Startups are a tricky business:
Öndas, V. (2021). A Study on High-tech Startup Failure: Antecedents, Outcome and Context.

Volt Athletics blog:
https://blog.voltathletics.com/home/2013/12/3/break-a-mental-sweat-complex-training-for-increased-power

More on the incorporation of sport technology:
Windt, J., MacDonald, K., Taylor, D., Zumbo, B. D., Sporer, B. C., & Martin, D. T. (2020). “To Tech or Not to Tech?” A Critical Decision-Making Framework for Implementing Technology in Sport. Journal of Athletic Training, 55(9), 902-910.

Gökbulut, B., & Bakangöz, M. M. (2021). Instructor Views on Technology Use and Coding Training. International Journal of Progressive Education, 17(3).

More about Fitness marketing:
Heroux, L. (2017). Comparative marketing strategies of fitness clubs in the United States and Canada. Economics World, 5(6), 529-538.

Anderson, D. J. F., Kim, A., & Zhang, J. J. (2021). The Fitness Industry in the USA. In The Global Private Health & Fitness Business: A Marketing Perspective. Emerald Publishing Limited.