Meg and Dr. G welcome award-winning sport sociologist Dr. Jay Coakley, Professor Emeritus (i.e., retired with achievement) at the University of Colorado, Colorado Springs. Dr. Coakley is the author of the textbook Sports in Society: Issues and Controversies, which is thought to be the most widely used sport sociology book in the world. Jay provides insight on the top social issues in sports and how this changes the industry for all types of sport workers, and American culture as a whole. Dr. Coakley explains some of the systemic and community-based programs that are affected by socioeconomic status and implicit biases He calls attention to lifelong fitness and physical literacy, parents as “creators” of athletes, and fun vs. winning in sports. Coakley also provides wisdom on sports sociology, access to sport, and where parents fit into the sport industry. We often hear that sport builds character, but does it also build developmentally challenged athletes? Coakley shares a lot of great insight and tips on how to develop youth in sport and the role coaches, parents, and leagues or clubs can play in youth development. To emphasize his point, he tells an anecdote that Olympic champion Simone Biles had never done a load of wash by age 20 and how sport impeded some aspects of her development. No big deal perhaps for an Olympic champion, but what about the 99.9% of other youth that need to learn numerous life skills?